Your Real Estate Marketing Plan

A real estate marketing plan needs to take all facets of the realty business into account. This means marketing to real estate sellers as well as buyers. The real estate strategy also needs to utilize both online and offline methods of advertising.

Realtor advertising needs to show a good return on your advertising investment. It should be tracked to see if you are gaining positive results for each dollar spent. By researching your advertising methods and tracking the results, you can find the best methods that work in your local real estate market.CheckĀ Digital Marketing.

The main thrust of your marketing endeavors should be to gain leads, follow them up quickly, and turn your prospects into clients by meeting with them face-to-face. All along this marketing process, you should be aiming to gain the trust and loyalty of the real estate lead. Thus turning them into your client and making them a loyal, lifetime customer.

Your realtor marketing plan should be an offensive game plan. Direct response marketing is best for this type of endeavor. Direct response marketing is meant to illicit a yes or no response from your potential lead. It then gives them a means to contact you if the answer is yes, giving you the opportunity to supply them with the information they desire and capture the lead’s contact information for further follow-up.

Both online and offline techniques can be used to accomplish this objective. An integration of online and offline rounds out your marketing offensive. In this modern day, both are equally important and give the lead their choice of means to contact you.

Key to the success of your marketing strategy is “baiting” the potential client with pertinent information that they are seeking. Online you can capture your leads by supplying them with information on buying or selling their house, finding the value of their property, or giving them a report on what to do to prepare their property for sale. This is supplied in downloadable form after they give you their contact information.

Offline, the same information can be supplied or information on a house they have seen in an ad or after driving by and obtaining a phone number from you house sign. Through a realtor hotline number they can access the desired information after calling and giving a special phone extension number that is specific to their request. You phone hotline should have the ability to capture the lead’s phone number and name so that you can do an immediate follow-up call to sell the lead on your abilities and tell them what you can do for their real estate quest.

Prompt follow-up is one of the most important keys to your real estate success. Most people don’t expect prompt, personal service and this sets the mood for developing a relationship with the lead. Developing a personal relationship with your prospects brings confidence in your abilities to help them and a lifetime commitment to you as their realtor.

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